Percentage of Canadians willing to pay a higher price for products from trusted brands has been tracked from 2015 to 2022. In 2020, the leading trusted brands in Canada were identified. Additionally, the percentage of consumers who remember advertisements from trusted brands in Canada was measured in 2019. Furthermore, the recall of ads from trusted brands in September 2019 was analyzed based on gender. In 2021, the willingness of Canadians to pay more for trusted brand products was examined based on age and gender.